Helping visual artists become sustainable businesses
Remember pricing is more art than science. To work, you need to know your market and listen to your intuition. There are no quick fixes or magical formulas only a few ways to help and here’s one I know works. But first... There isn’t one perfect price for your stuff that you can apply … [Read more...]
We’ve covered a lot of ground on pricing from Cost of doing Business to behavioral economics. Each of these areas should be part of your business mindset on their own and they can really help you when combined into your overall marketing mix as a strategy for building your art business into a … [Read more...]
Remember... When you decided to sell that car you had through college, the one you had to fix by the side of the road in east timbuktu, the one you took that road trip with a couple of best friends, the one you packed full of your life at the beginning and end of each school year. When it came to … [Read more...]
Consider this...you just lost your job, your partner ran off with the neighbor, your house was just foreclosed pretty bad huh? What would your reaction be other than finding the nearest bridge to jump of or the nearest bar to get plastered? Well, as hard as it may be to understand most folks would … [Read more...]
So how do pricing and value relate? One way is when we sit down to figure out what to price our stuff we go about it either by way of our gut as in guessing based often on how we feel about that thing we created. Another way is to do so rationally by figuring our costs and profit requirements and … [Read more...]
Know what your costs are This is very simple and yet a lot of folks disregard it because they think it entails a lot of left brain machinations. I’m here to tell ya if that was the case I’d never ever address it...because while I grew up as the tail end of the slide rule generation I’m lucky … [Read more...]
Before we jump into the meat of pricing there are a few things that need to be understood because they form the foundation of any pricing strategy and they reflect the results of recent research on consumer behavior by leading behavioral economists. Markets/buyers don’t behave rationally … [Read more...]
The final step in this part of the game, kind of involves looking backwards. See, the venues and the details required to turn them into winners is not free, and I'm not just talkin' about money either. There is something equally important as money here, in economics it is called "opportunity Cost" … [Read more...]
Money, Money, Money the mere mention of the word causes many a stomach to tighten, that simple word is the source of a lot of pain for a lot of folks. The approaching outdoor art fair season has caused the annual revisiting of that whole "how much do I charge" thing. So what is the deal with … [Read more...]