Helping visual artists become sustainable businesses
Over the 50 plus years I've been capturing images of people and places I'm consistently asked about my motivation for photography and in particular about my style. Typical of my generation I answered in a way that largely focused on motivation and how. Both age and maturity have led me to know … [Read more...]
That life and business are changing at the speed of light is obviously a gross understatement, just when we feel like we have managed to get a firm grip, keep our heads above water to take a few breaths, a new wave comes along and drags us out into the surf. However, this process of struggling to … [Read more...]
In the face of ever increasing competition one of the most important things we as artists can do for ourselves is to make sure we stand out, we need to be seen not as the result of the noise we make or the banners and slogans we try to use. In orders to stand out we must be seen as ourselves, people … [Read more...]
The rise of the internet and its’ emphasis on engagement and connection have opened a vast new world of options for artists to increase their visibility and in turn new avenues for selling their work. The ubiquitous nature of the Internet has produced an ever increasing sense of urgency by artists … [Read more...]
While visibility is a strategy for both finding and guiding the people most likely to buy and collect your work all of the effort and actions that go into your visibility strategy could be considered promotional. Traditionally defined promotion is considered one of the four elements of marketing, it … [Read more...]
The talks below by Jeremy Rikin got me thinking about the role of art in our culture and really the world. Rifkin's has spent the past several years studying empathy and its relationship to our collective belief that humans are naturally aggressive. He challenges us to imagine using our … [Read more...]
Last week Facebook released its much anticipated addition to the blossoming GPS based checkin applications. In light of that release I’ve decided to spend some time taking a look at why you need to care about location based services and more importantly their applicability to working artists. … [Read more...]