Marketing has not had a good rep, particularly among us creative types, we like to see ourselves as above such mundane things as having to sell our work. However, the hard truth is unless we are independently wealth, win the lottery or have a rich aunt... we have to market our work.
The honest truth is most of us are marketing our stuff and we just don't know it...every time we answer that ridiculous question of "so..what do you do?" we are marketing. Every time we tell Aunt Martha about our new stuff we are marketing. So here we'll revisit some of the more general marketing discussions of 2009...
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A 21st century marketing strategy for artists
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Marketing effectively
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Break old habits
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What you can learn from Harley-Davidson
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Don't be a dirt bag
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Learning a new way from the Soda Pop Guy
Related posts:
- Building an Art Business One of the primary subjects of 2009 was building a sustainable business from your art, a business that could support you so you could do...
- The Price is right…or is it? Pricing our work is one of the most difficult things to for a visual artist. The pricing process can drive us into craziness, it can...
- Knowing your buyers and building your network The Changes that have occurred over the past year have changed the business playing field in more ways than one, and one of the biggest...
- Don’t shoot yourself in the foot…invest in yourself instead One of the primary ways in which businesses and the people who operate them become successful is through self investment. Nothing could be more important...
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