A Different Look at Creativity Part III: choosing the marketing ingrediants

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Welcome to part 3! This rather short segment takes the separate needs of Creator,Makers and Producers and matches up with the  Social Media channels that will best help them accomplish their goals. In the next and final installment of this series we will take a look at how these tools can best be put to work to supplement and bolster your marketing strategy. Once again please note that for simplicity sake the overlap between each segment of the creative spectrum is not being considered here instead it is assumed that overlaps will occur in varying degrees and intensities.

Creators

Brainstorming & Collaboration

• Microblogs / Presence apps Twitter, Pownce
• Photo sharing Flickr
• Video sharing YouTube,
• Interactive Networks shapshifters, deviant art, Behance network. Likemind, Ning
• Wikipedia wiki’s, forums and membership sites

Critique & Feedback

• Blogs & micro blogs Twitter, Pownce
• Wikis PB wiki
• Photo & video sharing Flickr,YouTube
• Social/Interactive networks shapshifters, deviant art, Behance network. Likemind, Ning
• Wikipedia wiki’s, forums and membership sites
• Opinion sites epinion,ask

Moral & Professional Support

• Social/ interactive networks Facebook, Myspace, LinkedIn, deviant art, Behance network Likemind, Ning forum
• Event Networks Meetup

Makers

Visibility

• Blogs & micro blogs Twitter, Pownce and Jaiku, blog catalogue, good blogs
• Photo & video sharing - Flickr,Youtube
• Social/ interactive networks Facebook, Myspace, LinkedIn,  deviant art, Behance network, Ning
• Event Networks Meetup
• E-commerce Etsy, e-bay

Relationship Development

• Blogs & micro blogs Twitter, Pownce and Jaiku
• Social/ interactive networks Facebook, Myspace, LinkedIn, Ning site
• Event Networks Meetup

Market Research

• Blogs
• E-commerce Etsy, e-bay
• Social/ interactive networks Facebook, Myspace, LinkedIn, shapshifters, deviant art, Behance network Likemind, Ning
• Wikipedia wiki’s, forums and membership sites

Customer/Client Communication

• Blogs & micro blogs Twitter, Pownce and Jaiku,
• Photo & video sharing Flickr,Youtube
• Social/ interactive networks Facebook, Myspace, LinkedIn, Ning site
• Event Networks Meetup
• E-commerce Etsy, e-bay

Market Connection

• E-commerce Etsy, e-bay
• Blogs & micro blogs Twitter, Pownce and Jaiku
• Social/ interactive networks Facebook, Myspace, LinkedIn, Ning site

Relationship Development

• Blogs & micro blogs Twitter, Pownce and Jaiku
• Social/ interactive networks Facebook, Myspace, LinkedIn, Ning site
• Event Networks Meetup

Producers

Visibility

• Blogs & micro blogs Twitter, Pownce and Jaiku, blog catalogue, good blogs
• Photo & video sharing Flickr,Youtube
• Social/ interactive networks Facebook, Myspace, LinkedIn,  deviant art, Behance network, Ning
• Event Networks Meetup
• E-commerce Etsy, e-bay

Relationship development

• Blogs & micro blogs Twitter, Pownce and Jaiku
• Social/ interactive networks Facebook, Myspace, LinkedIn, Ning site

Market research

• Blogs
• E-commerce Etsy, e-bay
• Social/ interactive networks Facebook, Myspace, LinkedIn, shapshifters, deviant art, Behance network Likemind, Ning
• Wikipedia wiki’s, forums and membership sites

Market Connection

• E-commerce: Etsy, e-bay
• Blogs & micro blogs Twitter, Pownce and Jaiku
• Social/ interactive networks Facebook, Myspace, LinkedIn, Ning site

Customer/Client Communication

• Blogs & micro blogs Twitter, Pownce and Jaiku,
• Photo & video sharing Flickr,Youtube
• Social/ interactive networks Facebook, Myspace, LinkedIn, Ning site
• Event Networks Meetup
• E-commerce Etsy, e-bay

Coming up next…

A look at each of the segments to the best mix for each and to begin more detail examination of exactly how those mixes can work.

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