Helping visual artists become sustainable businesses
By now you should have an understanding of the purpose of having visibility element in your overall art marketing strategy and the importance of visibility to artists in particular. Because we don’t own store fronts and most of us are the only people employed in our business ,we need to have some way that brings people to whatever venue we sell our stuff out of. Moreover, we really don’t … [Read More...]

Last week Facebook released its much anticipated addition to the blossoming GPS based checkin applications. In light of that release I’ve decided to spend some time taking a look at why you need to care about location based services and more importantly their applicability to working artists. While many of the applications are exclusively geared to smart phone ( iP0d touch included for this … [Read More...]

What mediums have you worked in and which is your favorite? I am a contemporary artist working primarily with acrylics on canvas. I occasionally … [Read More...]

How did you get started? The large box of Crayolas with the sharpener in the back and my farm set were my two favorite childhood possessions. … [Read More...]

The problem Most people identify themselves by a label when they are asked what they do or even when they think of themselves in terms of their work. … [Read More...]

The Role of Expectations Imagine this...you walk into a coffee shop and you are immediately offered a free cup of coffee if you agree to fill out an … [Read More...]

Marketing has not had a good rep, particularly among us creative types, we like to see ourselves as above such mundane things as having to sell our … [Read More...]

Social media, in particular Twitter, has emerged from 2009 as one, if not, the top marketing tool available especially for small businesses. The … [Read More...]
