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visual-journals2Last week I posted information about Lisa Sonora Beam’s retreat and a few weeks ago I reviewed her book The Creative Entrepreneur. Lisa is also offering two summer on-line workshops (summer camps):

PowerFULL Magical Visual Journals: a creative process that can change your life (seriously!)

Most creatives suffer from split brains, and often spend their lives wondering what’s wrong with them. But the split brain syndrome is not only found in creatives, the traditionally educated engineers, managers, MBAs etc. also suffer from the same syndrome. The symptoms of Split Brain Syndrome are a limited ability to integrate both the logical and the creative, in other words a lack of whole brain perception.

Designed to provide similar material and guidance as the live version this class will be an online workshop that includes:

  • 90 minute self-paced mp3 tutorial
  • Full-color course workbook loaded with examples and visual journal prompts
  • Access to private workshop discussion forum moderated by Lisa Sonora Beam
 

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Marketing Monday: The Artsyfatsy biz model

Marketing Monday by Bill

What exactly is a business model and why is it important? In a nutshell your business model is how intend to do business, note the emphasis is on the DO as opposed to PLAN. Most small bizes don’t really need a written business plan, since a well developed model is much more pragmatic. Once you graduate to a bazillion employees and offices all over the universe then you might want to think about a Biz model, but for now…not so much. Generally a business model goes like this:

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A Mixed-Media Creativity Retreat

Shows, Exhibits & Events by Bill

I am taking you on retreat in the most nourishing environment I have ever been. It’s a place I go, over and over again, to fill my own creative well, get inspired, and just deeply, deeply rest. To retreat.vert_retreatThat place is Mexico, where I have been traveling and teaching and mingling with the local artists and culture for the past decade.Specifically, this retreat is held in the most unique of environments…

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Christy DeKoning on vision, sales and advice

Featured Artist Interview by Bill

Never stop learning, and never miss an opportunity. If an opportunity is presented to you, take it, learn from it, and use it to grow. Then try to “give back” whenever possible – join user groups, forums, share your work through demonstrations, critique other’s work if you have the knowledge to be helpful, and above all, try to remain open to rejection. It happens to all of us, and we learn from it. That’s the hardest part – don’t give up if someone says no.

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Marketing Monday: The Holy Grail

Marketing Monday by Bill

Just so you can understand how this approach to sales is different we as artisyfartsy types have to understand what makes our artsyfartsyness so important that we are so special from other biznesses. Especially those kind that sell stuff in real buildings with things like shelves and even music. Just because we sell stuff, we could easily say we’re like those guys who have buildings so let’s just copy them and bam be on our way. Well…hold on. I’ll be brief just because you sell stuff, doesn’t mean you can use the “retail model” there are many differences… here is a quickie list, summary….whatever of what makes you Ms artsyfartsy so special:

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Christy DeKoning on Marketing Art

Featured Artist by Bill

One of the things Christy has in common with the other artists to be featured here is her willingness to offer non-traditional ways for her clients to enjoy her work. She tastefully incorporates her work into post cards, jewelry, greeting cards and other accessories. In doing so she and the other artists show an understanding of the client/customer courtship process I have talked about. These low cost alternatives give her buyers a chance to experience how she treats buyers and in the process increase their trust which in the end may lead to larger purchases. Additionally, she can offer the accesserories as upsells or as complimentary gift to big ticket buyers or collectors.

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